PROJECT OVERVIEW

Tea Collection is a San Francisco-based children’s clothing brand known for globally inspired prints and modern, adventurous styles. For one of their seasonal sales campaigns, the team needed a full suite of digital assets to promote the event across all major marketing channels.

MY ROLE

As the Associate Graphic Designer, I was responsible for designing campaign assets from concept to final delivery. I collaborated with copywriters and creative leads to develop clear, eye-catching designs that could work across a variety of channels. I helped translate the promotional message into visuals that were both on-brand and conversion-focused. My work ensured a consistent customer experience across platforms.

DELIVERABLES

• Website banners for desktop and mobile

• Email graphics

• Organic and paid social media posts for Instagram

• Paid ad assets