PROJECT OVERVIEW:

Upgrow, a San Francisco–based digital marketing agency, partnered with me on a website refresh to better communicate their services. They needed a visual approach that was modern, cohesive, and clearly conveyed their value in a competitive digital space.

My ROLE:

As the lead illustrator and designer on this project, I collaborated closely with Upgrow’s internal team to understand their brand voice, service offerings, and audience. I developed a visual style that aligned with their identity and iterated based on feedback to ensure consistency across the site.

DELIVERABLES:

• A set of 15 custom illustrations and icons tailored for various sections of the website

• Visual assets designed to enhance service descriptions, calls to action, and user engagement