PROJECT OVERVIEW
Tea Collection, a children’s clothing brand with a focus on giving back, created School Days, a fundraising event to support schools and organizations in need. The program offers shoppers a discount while donating a portion of sales to participating groups. For this project, the objective was to develop a flexible visual system that could be used across multiple assets in various sizes for both print and digital media.
MY ROLE
As the Associate Graphic Designer, I designed a cohesive visual identity for the campaign, drawing inspiration from Tea Collection’s spring line. Using a mix of in-house photography and illustration, I created a unified system that reflected the brand’s globally inspired aesthetic and helped promote the program across all touchpoints.
DELIVERABLES
Campaign visual system design
Digital assets for email and social (Paid and organic posts for Instagram)
Print collateral, including posters and postcards
Tea Collection
School Days
Emails
Social
Shareable postcard
To help spread the word about the School Days event, I designed a shareable postcard that could be easily printed at home or school and distributed to classmates. A minimal color palette was strategically chosen to account for both black and white and color prints. This constraint became a creative opportunity, allowing me to develop a design that feels engaging and dynamic, regardless of the output method.
To promote School Days, take-away postcards were designed for display at Tea Collection stores and boutique retailers that carry the brand. These postcards provided a quick, accessible way for shoppers to learn about the program and support their local schools, encouraging customers to shop with purpose and share the offer with their communities.
In-store cards
Poster
Complementary posters were designed for display at participating organizations, each featuring a unique promotional code to streamline the purchasing process during the sale period.