How do we envision the future
The project required choosing a brand that was dead, dying or defunct, and re-branding it to give it a new life. The new directions are based on the company’s original essence but bring the brand in a new direction. The objective was to design a series of products, activities and a website with a new identity system.
I choose to rebrand Palm Inc. Palm paved the way for today’s smart technology. They introduced the first multitasking operating system for smartphones which enabled people to stay connected with their family, friends, colleagues, and business organizations at any time. For the re-brand of Palm, I continued to focus on the brand’s soul. I created a new target audience, brand visual system, mission statement, and products and services.