Drop PR Event copy


How do we transform a brand story into an interactive physical space? 


Drop (Formerly Massdrop) is a community-driven commerce site. Drop makes products with input from their members and gives them a platform to connect, learn, and shop with people who share their interests.

In 2019 Drop made its transition from Massdrop to Drop. To introduce their new brand, they hosted a high profile event in New York City for media outlets including Business Insider, Gizmodo, Digital Trends and Buzzfeed.

The plan was to showcase four popular communities from the Drop brand, which included Blades, Outdoor, Mech Keys and Audiophile. The main challenges was to design multiple small-scale experimental spaces that showcased Drop’s vision and products while staying on budget, and delivering assets within a seven day turn around


Tying it all together.


The idea for the Audiophile community space was to showcase the products by creating the experience of listing to music at a concert. I created several music style posters with fake band names in reference to Drop’s communities and products. Following Drop’s new visual style, the posters were designed with a classic Swiss influence including Drop’s core colors of black, gray and yellow.