OVERVIEW

Frēda Salvador is a California-based, female-founded footwear brand specializing in handcrafted shoes made in Spain. The company focuses on timeless designs that blend elevated style with everyday functionality, requiring cohesive visual communications that reflect their premium craftsmanship and accessible luxury positioning.

MY ROLE

As a Graphic Designer, I craft visual content for email and social channels with a focus on brand consistency and compelling storytelling. I work closely with the design team to create cohesive assets that capture attention, drive engagement, and build meaningful connections with Freda’s audience.

DELIVERABLES

• Email campaign design and layout

• Animations for email heroes and social

• Social media graphics optimized for Instagram Stories

• Coding emails using Klaviyo